I had the opportunity to design and animate this logo reveal for a local Raleigh based company called The Village. We started the process by discussing their goal and vision for the video. They wanted a logo reveal they could use for all of their upcoming social media videos, and their concept revolved more around an illustration type of style. It allowed me to expand my abilities and skills because I had not explored this style previously.
After a few discussions, I determined what art direction they wanted to head in. From there, I began to pull countless reference that I compiled together to show them the vision I had for their logo reveal. From there, I hopped into Illustrator and began designing. Everything was designed in Illustrator and then brought into After Effects for animation, except for the custom built mattes created in Photoshop.